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SERVICES

Solutions to Accelerate Your Growth

Every growing business has different needs. That’s why we offer everything under one roof — from building your brand identity to running paid ads to shooting your content in person. Choose what you need, or let us handle it all.


We Meet Your Customers at Every Stage

THE MARKETING FUNNEL — HOW WE THINK

Great marketing doesn’t shout into the void. It guides the right people from discovering you to trusting you to choosing you. Here’s how our services map to your customer journey

Our Services

Everything that your business needs to grow online!

01

Branding & Identity

Your brand is the first thing people feel before they read a single word. We build or refresh your visual identity — logo, colours, typography, and brand guidelines — so your business looks as professional as it is. Consistent branding across all platforms, both online and offline.

How we help:

  • Logo design & brand refresh

  • Brand guidelines document

  • Social media visual templates

  • Business card & print asset design

02

Website Design & Management

Your website works 24/7. It should be doing more for your business than it is right now. We design clean, fast, mobile-optimised websites that tell your story, build trust, and convert visitors into customers — and we keep them updated every month.

How we help:

  • Website design

  • Mobile-optimised, fast-loading builds

  • Monthly maintenance & updates

  • SEO-ready structure from day one

03

Google Business Profile

When someone searches for what you do in your city, you need to show up. Google Business Profile is the most underused tool for local businesses. We set it up, optimize it, and manage it monthly so you appear in local search results, Google Maps, and AI-powered answers.

How we help:

  • Profile setup & full optimization

  • Monthly posts & updates

  • Review management & responses

  • Local SEO keyword integration

04

Social Media Management

Social media done right builds relationships, builds brand awareness, and keeps your business top of mind. We manage your presence end-to-end — content calendar, graphic design, captions, Reels, Stories, and community management. Made by real people, approved by you, posted on time.

How we help:

  • 2–4 platforms managed

  • Custom graphics & on-brand captions

  • Reels, Stories & short-form video

  • Community management (comments & DMs)

  • Monthly content calendar

05

Content Marketing

Content is how you earn trust before the first sale. We create blog articles, website copy, and content strategies that educate your audience, improve your search visibility, and position you as the expert in your field.
How we help:

  • SEO-optimized blog writing

  • Website copywriting & refreshes

  • Content strategy & editorial calendar

  • GEO-optimized content for AI search

06

Photo & Video Content Shoots

Scroll-stopping content starts with real visuals. We plan and produce professional photo and video shoots for your social media, website, and ad campaigns. We provide content that captures who you are.

How we help:

  • Half-day shoots (4 hrs)

  • Full-day shoots (8 hrs)

  • 2-day campaign shoots (16 hrs)

  • Reels, Stories & ad-ready video formats

  • All editing & delivery included

07

Google Ads (Search, Display, PMax, YouTube)

Google Ads puts your business in front of people who are already searching for what you sell. We build, manage, and continuously optimize your campaigns — targeting the right keywords, controlling your budget, and tracking every dollar back to results.

How we help:

  • Campaign strategy & setup

  • Keyword research & targeting

  • Ad copywriting & creative

  • Monthly optimization & reporting

  • Included in all retainer packages

08

Social Media Ads (Meta - Facebook, Instagram)

Meta Ads (Facebook & Instagram) let you reach people who are interested in what you offer — even before they’re searching for it. We create targeted campaigns that build awareness, generate leads, and drive sales with creative that stops the scroll.
How we help:

  • Facebook & Instagram ad campaigns

  • Audience targeting & retargeting

  • Ad creative design & copywriting

  • A/B testing & budget optimisation

09

Email Marketing

The people who’ve already done business with you are your warmest audience. Email marketing keeps them engaged, brings them back, and turns one-time buyers into loyal customers. We design, write, and send campaigns that your list will actually open.
How we help:

  • Campaign design, copy & scheduling

  • List management & segmentation

  • Automated welcome sequences

  • Monthly analytics & reporting

10

GEO / AI Search Optimization

The future of search is already here. Millions of Canadians now get answers directly from ChatGPT, Google AI Overviews, and Perplexity — without clicking a single link. GEO (Generative Engine Optimization) ensures your business shows up in those answers. It’s the competitive edge your competitors don’t have yet. How we help:

  • Content structured for AI answer engines

  • Optimized for ChatGPT, Gemini, Perplexity & Google AI

  • Authority-building content strategy

  • Monthly monitoring & refinement

Get in Touch

+1(416) 873 5556

hello@stepupmarketing.ca

© 2024 by Step Up Marketing

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